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I STUDY HOW ENTREPRENEURS MAKE DECISIONS
– AND HOW INNOVATION BECOMES BUSINESS

Hi, I'm Nadine.

From entrepreneurial decision-making and Future Skills to the commercialization of space, defence and dual-use innovation.
Professor of Innovation & Entrepreneurship at Munich Business School · Researcher · Entrepreneur · Advisor

EXPERTISE

My work sits at the intersection of three connected fields – not three separate consulting services, but one intellectual profile.

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ENTREPRENEURIAL DECISIONS

Research on how entrepreneurs evaluate opportunities, deal with uncertainty and make consequential decisions.

Entrepreneurial cognition · optimism · overconfidence · risk · opportunity evaluation

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INNOVATION & STRATEGIC TECHNOLOGIES

How technologies become ventures and businesses – increasingly focused on space, defence and dual-use innovation.

Commercialization · scaling · business models · ecosystems · strategic industries

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FUTURE SKILLS

How individuals, teams and organizations build the capabilities required to navigate uncertainty, innovation and technological change. Entrepreneurial behaviour · leadership · decision-making · organizational change – connected to my work at Bright&Bold

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EXPERIENCE
ACROSS RESEARCH, ENTREPRENEURSHIP & STRATEGIC INNOVATION

These positions are evidence of the perspective behind my work – not a chronological CV.

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Munich Business School – Professor for Innovation & Entrepreneurship (02/2023–today)

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SpaceFounders – Co-Founder, Strategic Advisor & ex-Managing Director Germany

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founders@unibw, the Entrepreneurship & Intrapreeurship Center of the University of the Bundeswehr Munich– Co-Founder & Head (05/2020–04/2023)

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LMU Entrepreneurship Center – Head of Teaching (2016–2020)

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Bright&Bold – Co-Founder (2021–today)

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Together, this experience bridges research, entrepreneurship, education, ecosystem-building and strategic technology.

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Full academic & professional background →

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RESEARCH & IDEAS

My research began with entrepreneurial behaviour and decision-making.
I am increasingly applying this perspective to the commercialization and scaling of strategic technologies.

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Selected publications:

"Optimism and Overconfidence of Strategic Decision Makers — Comparing Entrepreneurs and Managers with Employees," Journal of Economics & Management Strategy, 2025 (with Laura Rosendahl Huber, Rotterdam School of Management, and Randolph Sloof, University of Amsterdam)

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Current research interest: extending this work on entrepreneurial decision-making to defence and dual-use innovation contexts.
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Media: referenced in The Economist, "Why you should (almost) always look on the bright side of life" (21 May 2026).
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Explore research & insights →

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THE BUSINESS OF SPACE, DEFENCE & DUAL USE

I work at the intersection of entrepreneurship, innovation, commercialization, ecosystems and strategic technologies — studying and shaping the business and entrepreneurial side of the space, defence and dual-use industries: how emerging technologies become viable ventures, how companies innovate in highly uncertain and regulated environments, and how ecosystems, capital, policy and entrepreneurial actors shape commercialization.

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founders@unibw — building the entrepreneurship and dual-use innovation unit at the University of the Bundeswehr Munich, 2020–2023

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SpaceFounders — Co-Founder, Strategic Advisor, European space-tech accelerator (earlier role, no longer operationally active)

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"Wem gehört das All?" — Moderator, space technology panel, Munich Startup Festival, 2026

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"Space Night: From Munich to the Stars" — Keynote, Munich Security Conference, 2023

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"Europe's Digital Sovereignty – AI in Defense" — Keynote, DATA Festival Munich, 2022

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Defense Innovation Pitch Days, Munich — Moderator, 2021 & 2022

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See my work in this field →

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FUTURE SKILLS / BRIGHT&BOLD

What capabilities do people need to act, decide and innovate successfully under uncertainty? That question connects my research on entrepreneurial behaviour and decision-making to Future Skills – the human side of innovation.

I explore this through Bright&Bold, which I co-founded.

 

Visit Bright&Bold →

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SPEAKING, MODERATION & ADVISORY

Only after the ideas comes the invitation. I take on a limited number of engagements each year, across four categories:

Keynotes · Panel Moderation · Executive Education · Advisory

Topic clusters: Entrepreneurship & Innovation · Decision-Making under Uncertainty · Space, Defence & Dual-Use Business · Future Skills

See all engagements →

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INTERESTED IN WORKING TOGETHER?
For speaking engagements, executive education, research collaborations or advisory work, get in touch.

Danke für's Absenden!

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©2026 Nadine Chochoiek

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